Is TikTok a cross-border e-commerce store? 5 tips for cross-border e-commerce on TikTok

Cross-border sales on TikTok stores have become an important trend in the cross-border e-commerce field in recent years. More and more businesses are using the TikTok platform to promote and sell products worldwide. For businesses that want to expand overseas markets, TikTok cross-border e-commerce is undoubtedly a channel with great potential. However, how to efficiently conduct cross-border traffic, fan management, and order conversion is a common challenge faced by many businesses.、

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Does TikTok Store count as cross-border sales?

TikTok Store is essentially a way of cross-border sales. It allows merchants to display and sell products directly to global users through the TikTok platform. No matter where the merchants are located, they can display their products to user groups in the target country.

Features of cross-border sales on TikTok Store include:

· Global coverage : can reach a large number of users around the world and achieve wide-ranging exposure

· Short video + live broadcast : Leverage the platform’s powerful content dissemination capabilities to promote sales through video and live broadcast

· Direct ordering : Users can place orders directly through the product display window, reducing the number of jump steps and increasing conversion rates

Because of these characteristics, cross-border sales on TikTok stores have become a new battlefield that many businesses are competing to establish.

TikTok cross-border e-commerce 5 tips

1. Produce high-quality short video content.
Short videos are the core content form of TikTok. High-quality content can directly affect product exposure and fan growth rate.

· Content originality : Try to use original videos to show real product usage scenarios

· Eye-catching opening : The first three seconds determine whether the audience will continue watching

· Video length : It is recommended to control it within 15-60 seconds, and highlight the product selling points as much as possible.

2. Live streaming improves conversion rate.
Live streaming is one of the most effective marketing methods for cross-border sales in TikTok stores.

· Live broadcast preview : Promote the live broadcast time in advance to attract more users to watch

· Interactive session : answer user questions in real time to enhance trust

· Limited-time discounts : Set limited-time discounts during live broadcasts to encourage users to place orders

3. Batch account management through FBsee cross-border chat traffic diversion tool
. In cross-border e-commerce operations, managing multiple TikTok accounts is a routine operation for many merchants, but manual management has many challenges, such as cumbersome account switching and difficulty in batch sending.

FBsee cross-border chat traffic diversion tool :

Batch manage multiple TikTok accounts

o Support multiple accounts online at the same time, and the accounts run independently without interfering with each other

o Suitable for multi-team collaboration, greatly reducing account switching time

Automatic batch drainage

o Send private messages to potential customers in batches to improve the drainage effect

o Automatically identify active fans to achieve precision marketing

Fan data statistics and management

o Record the interaction data of each fan

o Support tag management and grouping to facilitate precision marketing

Using FBsee's cross-border chat traffic-generating tool can help merchants achieve twice the result with half the effort in managing fans on TikTok's cross-border e-commerce.

4. Continuously optimize advertising strategies.
TikTok advertising is one of the effective ways to achieve cross-border traffic, but the prerequisite is a precise advertising optimization strategy.

· Test different audiences : Try different countries, age groups, and interest tags

· Analyze advertising data : focus on key data such as CTR (click-through rate), CVR (conversion rate), etc.

· Adjust ad creatives : adjust copy and video content based on data feedback

5. Improving customer stickiness and repurchase rate.
Maintaining old customers is also an important part of TikTok's cross-border e-commerce.

· Regular promotions : notify fans of the latest promotions through short videos or live broadcasts

· Build a private traffic pool : guide customers to join private groups such as WhatsApp and Telegram

· Use FBsee customer service tools to improve customer experience

o Automated responses to frequently asked questions

o One-to-one exclusive customer service function

Why choose FBsee cross-border chat traffic tool?

Among many cross-border e-commerce tools, FBsee cross-border chat traffic diversion tool has become the preferred tool for many cross-border e-commerce sellers due to its powerful multi-account management and automation functions.

· Full support for cross-border sales on TikTok stores : whether it is account management, fan data statistics, or batch message sending, it can be solved in one stop

· Powerful data analysis capabilities : Supports multi-dimensional data statistics to help businesses accurately understand the operating results of each TikTok account

· Multi-platform adaptation : not only suitable for TikTok, but also supports mainstream social platforms such as WhatsApp and Telegram

How to achieve efficient management through FBsee?

1. Install FBsee software and complete account binding

2. Import the TikTok account , the system will automatically recognize and complete the login

3. Set up batch traffic diversion strategies , such as automatic likes and automatic comments

4. Real-time data monitoring , adjust operation strategy at any time

If you are also doing cross-border sales on your TikTok store and want to improve your traffic and conversion effects, come and contact FBsee customer service to experience the efficient cross-border traffic tools for free!